LinkedIn API Partner

The employee ambassador and thought leadership solution on LinkedInpreferred byleading brands

Measure the LinkedIn presence of your executives and employees without asking for their passwords, govern what's published on behalf of your brand, and activate your whole organisation.

Your executives share with zero friction, from anywhere.

Organizations that trust Magnettu
Logo de WPP
Logo de Nubank
Logo de Banco de Bogotá
Logo de PageGroup
Logo de Lucas Fox
Logo de Engel & Völkers
Logo de EAE Business School
Logo de Acciona
Logo de Intelectium
Logo de Mutualista Pichincha
Logo de Sensedia
Logo de WPP
Logo de Nubank
Logo de Banco de Bogotá
Logo de PageGroup
Logo de Lucas Fox
Logo de Engel & Völkers
Logo de EAE Business School
Logo de Acciona
Logo de Intelectium
Logo de Mutualista Pichincha
Logo de Sensedia
Our commitment

Making your organization lead its industry's conversation on LinkedIn

To get there, we put the best technology in your hands, along with a team of experts who support you through strategy, rollout and the evolution of your program.

AI-native technology

A platform built on AI from day one to activate, govern and measure the voice of your entire organization, connected to LinkedIn's official API.

Experts by your side

A strategy and customer success team that designs the program with you, trains your spokespeople and helps it grow.

Measurable impact

Goals, reporting and benchmarking against your competitors to prove the return to your executive committee.

How teams work with Magnettu

One platform, three ways to work with the people behind your brand

Companies

Measure, govern and activate your executives' and employees' presence

Organization-wide analytics, brand approvals, and employee ambassador and thought leadership programs.

Talk to a specialist →

Agencies

Show your clients the value of your work on LinkedIn

Password-free reporting and client approvals in one dashboard. Used by WPP, Good Rebels and Sí Señor.

Magnettu for agencies →

Listening and audit

Audit what's said about your brand on LinkedIn and whether your network follows your rules

Hear what your employees, executives, franchisees or portfolio companies publish, audit whether they respect your brand, and catch risks before they escalate.

Explore social listening →
The problem

Your brand already speaks on LinkedIn. The question is who governs the narrative.

You launch the advocacy program.
No one publishes.

Everyone posts on behalf of your brand. No one governs the narrative.

Your reputation is on the line on LinkedIn every day. And you're not measuring it.

To measure your executives you need their passwords. And nobody hands them over.

You don't have metrics. You can't justify it to management.

You don't know what your network publishes on behalf of your brand.

Implementation guide

How to roll out an employee ambassador program at scale

The framework our clients use to select profiles, size the program, sustain participation and present the return to the executive committee. 22 pages.
Ambassador selection scorecard
3-layer ROI formula to present to management
Real cases: up to 1M impressions/month and €400K in pipeline
Download the guide
magnettu.com
// Implementation guide
The chaos of building an ambassador program on LinkedIn.
Solved.
Everything you need to build, launch and scale a successful ambassador program.
8.3×
more reach
80%
activation
+400%
social selling
WHY MAGNETTU?

A platform built for communications, marketing and talent teams

No extensions or risks. Everything officially integrated with LinkedIn.

Measurable results

A collective voice that gets noticed. And measured.

Your employees become your brand's most credible channel, with centralized governance and reporting you can take to the board.

35× ROI
in media value

85%

of active employees posting
The industry average is 20%.

35x

ROI in media value
Demonstrable return on investment in organic LinkedIn content.

+100

organizations in 12 countries
Banking, law firms, professional services and more.

+280%

Reach per post
Average improvement in reach for teams activating advocacy with Magnettu.
Lead your industry's narrative
Govern your brand in every post
Measure your reputation against competitors
AI reporting

The deepest reporting on the market. All your LinkedIn metrics in one place.

AI-native from day one. Magnettu brings together every LinkedIn metric across your organization (reach, impressions, engagement, followers, frequency and media value) and turns it into actionable recommendations. Exportable and shareable without anyone having to log into the platform.

Growth of every employee

Reach, followers, engagement and posting frequency over time for each person. See who leads, who needs support and what content works for each profile.

Performance by team and group

Compare departments, business units and countries. Spot where your brand's voice is growing and where to activate.

AI insights and benchmark

AI interprets the data, explains what is happening and benchmarks you against competitors. The report your executive committee wants, with zero prep.

RANKINGS

The most effective mechanism for driving participation: rankings.

People don't publish more because they're asked to. They publish more when they know where they stand among their colleagues. Magnettu's rankings foster healthy competition, internal recognition, and sustained engagement, without you having to chase anyone.
Ambassador ranking: This month
🥇
María González
980
🥈
Carlos Reyes
764
🥉
Laura Martín
598
4
Pedro Sánchez
431
5
Ana Torres
284
Ranking de embajadores: Este mes
🥇
María González
980
🥈
Carlos Reyes
764
🥉
Laura Martín
598
4
Pedro Sánchez
431
5
Ana Torres
284
RANKINGS

The mechanism that drives participation the most: rankings.

People don’t post more because they’re asked to. They post more when they know how they rank against their peers. Magnettu’s rankings create healthy competition, internal recognition, and sustained participation—without you having to chase anyone.
Secure connection Verificado
Official OAuth 2.0
✓
API oficial de LinkedIn
✓
API oficial de LinkedIn
✓
Passwordless connection.
✓
Datos cifrados · RGPD
✓
Security

No extensions. No risks. No need to compromise your team’s accounts.

🔒 Official API — the only safe way‍

Other tools rely on browser extensions that LinkedIn can detect and penalize. Magnettu works without risking account suspension.

🔑 No shared passwords — ever.‍

Your employees connect their profiles securely. No one on the communications team ever has access to their credentials. Never.

🏢  Trusted by world-class brands

WPP, Nubank, Banco de Bogotá and other organizations trust Magnettu with their advocacy programs. At that level, security is non-negotiable.

Security

No extensions. No risks. No compromising your team's accounts.

🔒 Official API – The only secure way ‍

Other tools use browser extensions that LinkedIn detects and penalizes. Magnettu operates without risk of account suspension.

🔑 No shared passwords ‍

Your employees connect their profile securely. No one from the communications team accesses their credentials. Ever.

🏢  Trusted by leading global brands. ‍

WPP, Nubank, Banco de Bogotá and other organizations trust Magnettu with their advocacy programs. At that level, security is non-negotiable.

Conexión segura Verificado
OAuth 2.0 oficial
✓
API oficial de LinkedIn
✓
Sin extensión · sin scraping
✓
Conexión sin contraseñas
✓
Datos cifrados · RGPD
✓
DIFFERENTIATORS

Why Magnettu achieves what others don't

A publishing tool distributes content. Magnettu governs and grows the voice of your entire organization, with the security and control a large enterprise requires.

AI that understands each employee

Suggests content tailored to each person's role and style.

Gamification that engages

Rankings and rewards that turn publishing into a habit.

A unique voice for each person

Content that sounds authentic, not corporate. That's why it gets shared.

Agents that energize the program

AI that manages reminders and content without your intervention.

Control without sacrificing agility

Roles and permissions. You decide what gets published and when — without being the bottleneck.

Multi-team and multi-department

Manage departments, countries, or business lines from a single place.

Built for demanding organizations

Security

Compliant from day one

Official LinkedIn API with OAuth 2.0, no extensions or scraping. Data encrypted and processed in compliance with GDPR.

Scale

One platform for the whole organization

Teams, countries and business units in one place, with roles, permissions and multi-level approvals.

Support

Experts by your side

We help you design, launch and scale the program, with hands-on human support at every stage.

Reputation can be managed, too

Activate your employees, govern your brand and measure your reputation on LinkedIn. From a single platform.

FAQ

Do employees have to share their passwords?

No. Each person connects their profile through the official LinkedIn API (OAuth 2.0). No one on the communications team ever has access to their credentials.

How is Magnettu different from other advocacy platforms?

We don't just distribute content. Magnettu brings activation, brand governance and reputation measurement together in one platform, with AI that adapts every post to each person's role and voice.

Does it work for organizations with multiple countries, brands or departments?

Yes. You organize the program by team, country or business unit, with roles, permissions and multi-level approvals. Each manager runs their own area while leadership keeps the full picture.

How do you measure the program's impact?

With individual, group and campaign analytics: reach, participation, engagement and media value. The Magnettu Index benchmarks your LinkedIn position against your industry and competitors, in a report ready for leadership.

What support do you provide?

A team of communications and AI experts supports you as you design, launch and scale the program. Support by email, WhatsApp and phone. We build technology, but we believe human relationships come first.

How do you handle data?

Data is encrypted and processed in compliance with GDPR. We only access what the official LinkedIn API allows, with no browser extensions or scraping.

Talk to an expert

Tell us about your challenge and we'll show you how other leading organizations solve it with Magnettu.

  • A tailored proposal based on your organization's size and goals
  • A 30-minute session with a specialist
  • Trusted by WPP, Nubank and Engel & Völkers
Habla con un expertoTalk to an expert
Nombre*First name*
Apellidos*Last name*
Cargo*Job title*
Email de trabajo*Work email*
Empresa*Company*
País*Country*
Número de empleados*Number of employees*
¿Qué buscas resolver?*What are you looking to solve?*
Cuéntanos tu contexto (opcional)Tell us about your context (optional)
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Reserva 30 minutos con un especialista. Ya tenemos tus datos.
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