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Metricool is known for its versatility, earning its place as an all-in-one social media manager that covers scheduling, measurement, and analytics for platforms as varied as Instagram, TikTok, and—in a general sense—LinkedIn. Its main value proposition is the convenience of centralizing scheduling and reporting for different channels under one roof.
However, in the B2B landscape, versatility comes at a price: a lack of specialization and operational depth. For an agency, marketing team, or brand manager requiring security, frictionless approval workflows, and Advocacy on the ultimate professional channel, Metricool's generalist approach becomes a costly compromise
Magnettu is not just another social media manager. We are the robust, specialized platform built for corporate management and maximum operational efficiency within the professional LinkedIn ecosystem.
Here, we focus on how Magnettu simplifies work with clients and stakeholders, eliminating the access barriers and unnecessary steps that Metricool imposes.
Analytics must go hand-in-hand with executive strategy. Metricool gives you data; Magnettu gives you decision-making tools.
Magnettu: We designed our dashboard for strategic leadership. Our centralized Home provides an immediate executive view with your Top 5 posts and brand performance, essential for quick decision-making. Furthermore, we go beyond publishing with Gamified Advocacy, a solution that turns your employees into enthusiastic brand advocates, strategically multiplying your reach—a feature Metricool does not offer.
Metricool: On the other hand, while Metricool allows for the analysis of 5 competitor profiles, its focus is tactical. It lacks leadership tools like Earned Media Value (EMV) or the optimized granular charts for deep LinkedIn analysis that Magnettu provides.
In short: The difference between a generalist tool and a specialist becomes evident in strategic and executive capabilities. Here is a quick contrast of key features:
This point focuses purely on data security, accuracy, and B2B specialization.
B2B Specialization: By focusing exclusively on LinkedIn and the corporate environment, our platform offers depth and robustness that a generalist simply cannot match.
Direct API Connection: We ensure maximum security and accuracy by sourcing data directly via the official LinkedIn API.
Credential-Free Protocol: Security comes first. We enable connections without sharing client login credentials, a vital protocol for strict security compliance.
By covering so many networks, specialization in LinkedIn API security becomes diluted.
It does not offer the guarantee of connecting without sharing credentials, which can be a deal-breaker for corporate clients.
The bottom line on cost:Metricool's Advanced plan caps you at 10 brands. If you need more, you are forced into an extremely expensive Custom plan. Magnettu offers a predictable and fair cost model ($23.90 per brand), ensuring your growth isn't penalized by unexpected fees.
If you prioritize the convenience of a single tool for all your networks, Metricool is a valid option for basic scheduling.
But if your focus is professional LinkedIn management and you need:
...then Magnettu is the specialized, cost-effective platform that offers the depth your enterprise operation needs. Don't settle for a generalist.
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